Channels lack a defined role
Marketplaces and D2C compete with one another because assortment, audience, pricing and objectives were never clearly assigned.
ECOMMERCE OPERATIONS
Build and operate the ecommerce channels your growth depends on.
Connect commercial priorities, marketplace execution, content, inventory, data and operating workflows so channel growth becomes manageable—not improvised.
THE OPERATING CHALLENGE
A channel can be live and still not be operationally ready.
TH3RD GROUP helps consumer brands design and operate ecommerce across Amazon, Walmart.com, TikTok Shop, Mercado Libre, Shopify and direct-to-consumer channels.
We define the role of each channel, establish the workflows behind it and coordinate catalog, content, inventory, campaigns, customer signals and measurement into a repeatable operation.
- 01
Clear roles for every active channel
- 02
Connected workflows and ownership
- 03
A useful commercial measurement rhythm
WHERE GROWTH STALLS
The storefront is only the visible layer.
Most channel problems begin in the operation behind the screen.
Recurring work stays manual
Catalog changes, reporting, content approvals and inventory decisions depend on scattered files and individual follow-up.
Data arrives without a decision
Dashboards multiply while ownership, thresholds and the actions behind each signal remain unclear.
OUR APPROACH
Design the channel and the system behind it.
Set channel priorities
Define the role, audience, commercial objective and operating constraints for each selected channel.
Map the operation
Document catalog, content, inventory, campaign, reporting and decision workflows—including where work currently breaks.
Build the working system
Configure processes, automations, integrations and ownership around the highest-value recurring work.
Establish the rhythm
Create scorecards, review cadences and accountable actions so performance improves through consistent decisions.
CHANNEL COVERAGE
Support shaped around the channels that matter.
The mix depends on the brand, market and commercial model.
Amazon
Channel strategy, catalog and content systems, operating workflows, campaign coordination and performance visibility.
Walmart.com Marketplace
Marketplace readiness, listing operations and channel workflow support; this does not imply Walmart brick-and-mortar representation.
TikTok Shop and Mercado Libre
Channel assessment, operating setup, content coordination and ongoing execution structure.
Shopify and D2C
Direct-channel priorities, customer journey, content, tooling, lifecycle workflows and commercial measurement.
WAYS TO START
Choose the level that matches the operating gap.
Channel operations audit
Identify the commercial, workflow and measurement gaps limiting a priority channel.
Ecommerce operations sprint
Build a defined channel workflow, operating system or activation plan.
Fractional channel leadership
Ongoing cross-functional direction and execution for brands that need an embedded operating partner.
START WITH THE OPERATING GAP
Make ecommerce easier to run and easier to improve.
Tell us which channel, workflow or performance question needs attention. We will identify the most practical starting point.